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Case StudySales Agent

3x more appointments through AI outbound

How Autohaus König used the Sales Agent to automatically follow up on expiring lease contracts and tripled appointment bookings.

Client: Autohaus König
Period: 12 weeks
Agent: Sales Agent (Outbound)
3x
More appointments
2.190
Calls completed
197
Appointments booked
9,7%
Conversion Rate
The Starting Point

Manually following up on lease expirations costs too much time

Autohaus König manages over 4,000 active lease contracts. Every month, dozens of contracts expire - potential new buyers and lessees who need to be contacted in time. The sales team simply couldn't manage to systematically follow up on all expiring contracts.

The result: Many customers switched to competitors because they never received an offer for a follow-up vehicle. Revenue potential in the six-figure range was lost every month.

The Solution

Automated outbound campaigns with the Sales Agent

Automatic Calls

The Sales Agent proactively calls all customers with expiring lease contracts - at the optimal time of day.

Lead Qualification

During the conversation, the AI qualifies interest, asks about desired vehicle and budget.

Appointment Booking

When interested, the agent directly books a consultation appointment in the sales advisor's calendar.

CRM Integration

All conversation results flow automatically into the CRM. The sales team immediately sees all qualified leads.

The Timeline

12 weeks - from setup to 3x appointment rate

1
Week 1-2

Setup & Campaign Configuration

Sales Agent configured, conversation script developed, CRM connection set up. Test calls conducted for quality assurance.

50
Calls
8
Appointments
16%
Conversion
2
Week 3-6

First Campaign Wave

Launch of the outbound campaign for expiring lease contracts. The agent calls qualified contacts, identifies interest and schedules consultation appointments.

680
Calls
47
Appointments
6,9%
Conversion
3
Week 7-12

Scaling & Optimization

Conversation script optimized based on AI analysis. Conversion rate significantly increased. 3x more appointments than with the manual sales team.

1.460
Calls
142
Appointments
9,7%
Conversion
Conclusion

What this case study shows

AI-powered outbound calls achieve 3x more appointments than manual follow-up.

The Sales Agent works around the clock - without breaks, vacation or motivation lows.

CRM integration ensures a seamless transition from AI conversation to personal consultation.

Conversion rate increases over time as the AI learns from every conversation.

ROI positive after just 4 weeks - a single closed lease contract finances the agent for months.

More References

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