Berlin, 13 May 2026 – Sales teams in automotive retail are under enormous pressure: rising customer expectations, complex leasing processes and limited personnel resources demand new solutions. Autohaus König demonstrates with its deployment of AI-powered telephony how this balancing act can be mastered – without replacing existing jobs, but by relieving and empowering employees in a targeted manner.
In a large-scale lease return campaign, a specially trained AI took over the time-intensive initial contact with customers. The results: 5,761 automated calls within just a few days, over 1,200 customers personally reached and 70 concrete purchase and takeover interests, which were subsequently followed up and closed personally by the sales team. The result: a projected additional revenue of around €140,000.
AI assists – people decide and sell
The decisive point: AI does not replace employees, it takes over the time-consuming pre-qualification. It conducts structured, natural conversations, recognizes customer intentions in real time and hands warm leads over to the sales team. The actual sales close – personal advice, negotiation skills, the relationship of trust – is still delivered by the staff at the dealership.
This creates space for what really counts in sales: high-quality, personal customer conversations instead of repetitive cold calling.
"Our employees are the heart of our sales operation. The AI takes the time-consuming preparatory work off their hands so they can focus on what they do best: advising and inspiring our customers personally." — Dirk Steeger, Managing Director Autohaus König
Measurable relief for the team – measurable results for the business
The campaign delivered clear KPIs:
- •61% reachability rate with over 2,000 customers contacted
- •118 working days saved in sales – time the teams now have available for personal advice and closings
- •Over €30,000 in reduced process costs through automation of the initial contact
- •70 qualified sales opportunities converted into concrete deals by the sales team
- •94% time savings compared to manual processing – with the same team size
Particularly relevant: The AI identified not only purchase-ready customers, but also undecided prospects and already scheduled returns – a valuable foundation for targeted follow-up and advisory conversations by the sales team.
Technology in the service of employees – not the other way around
Autohaus König follows a clear principle: AI complements the existing team, it does not replace it. The solution was deliberately designed so that employees are relieved of monotonous, time-intensive tasks and can focus on value-adding activities – personal advice, relationship building and qualified sales conversations.
This approach is not only economically sensible, but also a positive signal to the workforce: digitalization here means upgrading jobs, not cutting them. Sales staff become customer advisors with higher value creation – supported by intelligent preparatory work.
A proven solution for automotive retail in the DACH region
The solution developed by GO TO KI is fully integrable into existing CRM and appointment booking systems and is suitable, beyond lease returns, for numerous use cases:
- •Service and maintenance reminders
- •Promotional and offer campaigns
- •Customer satisfaction surveys
- •After-sales communication
This positions Autohaus König as a pioneer for AI-powered customer experience in automotive retail – and as a practical example for dealerships that want to strengthen sales, service and employee satisfaction simultaneously.
A signal to the industry: digitalization as an opportunity for everyone involved
The message is clear: Anyone who wants to remain future-proof in automotive sales must rethink customer contact – data-driven, scalable and still personal. Autohaus König shows that this change succeeds when technology is understood as a tool for employees – and not as their replacement.
About GO TO KI
GO TO KI is a specialized AI agency based in Berlin that supports companies in the practical implementation of artificial intelligence in sales and customer communication processes. The focus is on measurable results, seamless integration into existing systems and a human-centered approach that relieves employees instead of replacing them.
Press Contact GO TO KI GmbH Patric Frank Email: hello@gotoki.ai Web: www.gotoki.ai
